In response to this post by Recode, as of September 2017 Fb Messenger had 1.three billion month-to-month lively customers. 1.three billion. Simply let that sink in for a second.
Persons are utilizing it to talk with one another, and with Fb web page homeowners about their companies. And that is the place the messenger automation is available in.
A fast Messenger primer
Have you ever ever gone to message a enterprise and located a “Get Began” button in Messenger?
Because of this they’ve an automatic “bot” connected to their web page.
Now you’d be forgiven for having by no means seen this earlier than. Whereas messenger automation has been round since 2016, it’s nonetheless in it’s infancy. third occasion instruments to make setting them up simpler, like ManyChat and ChatFuel, at the moment are reaching maturity. And I consider we’re going to see an explosion of those Chatbots over the subsequent 12 months or two.
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What can it do?
There are two essential components to Messenger automations that make them such a sport changer, for companies, entrepreneurs and customers.
- On the spot response
More often than not if you message a enterprise, you’ll have to attend till somebody replies to you. They’re busy doing no matter they do, so it is likely to be some time till somebody can reply your query.
However with an automation put in, the most typical questions will be answered immediately. You possibly can arrange an automation in order that when it sees a key phrase, like “hours”, then it’s going to show the opening hours of the shop. Or “menu” and it exhibits the restaurant menu.
You possibly can add persistent menus so common objects will be accessed on a regular basis. You possibly can take a extra guided strategy, asking particular questions, and giving the person choices to select from. You possibly can embed pictures, hyperlinks, recordsdata.
So whereas a chatbot won’t be capable of reply each query, it might probably actually unlock time for the enterprise proprietor answering the identical questions repeatedly.
2. Broadcast messages
As soon as a person is subscribed to your chatbot, which occurs once they first work together with it, you may then ship out messages to them. Such as you would to a mailing record.
However not like a mailing record, Fb has very strict guidelines about what you may ship and when you may ship it, primarily concerning promotional content material. That is cease their customers being spammed to dying.
So inside the first 24 hours of an interplay (i.e. a person doing a little motion), you may ship out any sort of messages, providing your merchandise and/or companies.
After that 24 hours is up, you get 1 bonus message, after which that’s it. Your broadcasts can’t comprise promotional content material.
They’ll solely comprise information, updates, productiveness help (like reminders and so forth). However as soon as the person interacts as soon as extra, the 24 hour window opens and you’ll ship promotional materials once more.
After all the identical unwritten guidelines will apply right here as they do to emails. When you annoy the person, they’ll unsubscribe, so use this energy properly.
Why is that this such an enormous deal?
In response to a submit by Neil Patel, a marketing campaign run by a pal of his utilizing a messenger bot had an 88% open charge and a 56% click on by means of charge! Anybody who has performed any e-mail advertising in any respect will let you know that these numbers are enormous.
In the mean time, Messenger is among the finest methods to maintain your viewers engaged, and to have the chance for them to see your stuff first, and with out the Fb algorithm hiding it from them.
The Gold Rush
Each on occasion you get the prospect to be in in the beginning of one thing, earlier than it will get enormous and also you get swamped by everybody else. That is a kind of instances.
Messenger automation is ready to develop massively over the subsequent couple of years, and in the intervening time it nonetheless hasn’t actually hit mainstream but. As a enterprise, or as a marketer providing shopper companies, you need to get in on it now.