Warner Bros. Conjures ‘The Nun’ Snapchat AR Lens to Scare Up Ticket Gross sales « Cellular AR Information :: Subsequent Actuality


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Augmented Reality

Warner Bros. Conjures ‘The Nun’ Snapchat AR Lens to Scare Up Ticket Gross sales « Cellular AR Information :: Subsequent Actuality


The newest sponsored augmented actuality expertise on Snapchat from a film studio is perhaps its scariest — and maybe hottest — but.

The Sponsored Lens, bought by Warner Bros. to advertise the brand new The Nun horror film, makes use of background segmentation to offer a principally darkened front-facing digicam view. Customers are requested to blow out the digital candle within the foreground, an motion that is detected through facial cues by Snapchat.

Photographs through Snap

The smoke from the candle transforms into the titular apparition behind the person and, if that wasn’t scary sufficient, the ghostly girl of the fabric then pops up within the foreground view. Yay, leap scares!

The expertise beforehand ran in 20 different markets earlier than increasing to the US and France. Primarily based on the reaction on Twitter, the Lens has achieved its supposed impression by producing some buzz.