After coming into the UK’s model of bankruptcy last month, Blippar’s belongings are up on the market, and bidding ended at this time.
However now, with Blippar’s story practically at an finish, a shock twist has entered the corporate’s story — the founders of Layar, which was sold to Blippar in 2014, are one of many bidders for Blippar’s belongings.
After promoting their startup to Blippar, the founders, Raimo van der Klein and Maarten Lens-Fitzgerald, have been fairly vocal about their displeasure with regard to the transaction and Blippar’s enterprise technique, occurring report in 2017 about their desire to buy back the corporate.
Now, they’ve their probability.
In an electronic mail to Subsequent Actuality, Layar co-founder van der Klein confirmed that he and his companion, Lens-Fitzgerald, who at present run a startup known as Teamily collectively, have submitted a bid to purchase again the Layar app and its picture recognition expertise. And whereas the AR panorama has modified enormously since Layar’s founding in 2009, van der Klein has his sights set on making a brand new affect.
Asset liquidator Hilco Streambank is handling the sale, which incorporates Blippar’s model and AR platforms and apps, its pc vision-based expertise, patents, emblems, web site, domains, and even its social media accounts, in addition to the Layar model and its standalone AR platform. The deadline for bids closed at 11 a.m. Japanese time on Friday, with the ultimate sale course of commencing on Tuesday, Jan. 15.
“One of many eventualities is certainly to give attention to smartglasses,” stated van der Klein. “I’m in touch with the administration of a few smartglasses corporations and there’s a common curiosity.”
Sadly for the duo, any variety of corporations within the expertise even have a shot at shopping for Layar. For instance, Snap, Inc. reportedly pursued an acquisition of Blippar beforehand, and Layar will surely slot in with its AR platform.
So whereas it’s discouraging to see Blippar, Meta Company, and ODG go beneath, there may be sufficient cash within the AR business for different enterprises and entrepreneurs to take up the baton of the AR expertise incubated by these failed corporations.